How intuition creates remarkable customer value.
We all think that our customer offer is valuable – that’s why we make it. But our perception of value is often quite different from our customers’ view … after all, each of us filters everything through our own unique experiences.
So take a moment to ask yourself …Read More
Actions dictated by fear tend to fail. If you act from your core belief rather than fear of competition, your actions become unique and valuable.Share
Challenges are like waves rolling onto a beach, after one wave another always follows. It’s not the challenges that wear you down, it’s your mindset and attitude towards them.Share
People buy for themselves. Show them how your business will improve their lives and they will choose to buy from you, for themselves.Share
Always create, innovate and communicate with the goal of solving your customer’s problems. The best problems are the ones that people think cannot be solved.Share
Brand awareness is many things to many people, avoid wasting time and resources chasing the holy grail of ‘having greater brand awareness’ and start by asking “what will greater brand awareness mean for our business – how will we know when we have it?”Share
To start differentiating your business in a crowded market, consider this question: What do you believe about what you do that will make the world a better place?Share
Create some time and space in your day to regain perspective on the tasks that are really important – which ones will contribute most towards success?Share
Recommended Reading: Steve Jobs by Walter Isaacson
If you’re looking for insights into building amazing businesses and brands, looking to learn from Steve Jobs’ trials, tribulations and successes at Apple and Pixar and looking to apply those insights and learnings in your own business, this really is a book not to be missed.Read More
Confused? You’re not alone.
All our lives we’ve been told to follow the rules, do the right thing, don’t rock the boat. But the world has shifted on its axis. Business is bewildering. Once we knew what worked; now there’s anarchy. Time pressure. Peer pressure.
No wonder smart people can’t make sense of it.
Maybe it’s time to take another look. Maybe what’s right now is different to what went before.Read More