5 Questions to build “Brand Love” and great word of mouth
Imagine a world where your products and services are in high demand, your marketing spend is down and business just seems to flow through your door easily – you’ve got “Brand Love”. People love your brand so much they actively market it for you, and what better way is there than word of month – [...]
6 Ways to Avoid Wasting Money on “Panic Marketing” Choices in 2012
At the start of the year many Australian business owners are too quick spend big on marketing activity only to be disappointed in the results. I’m making it my personal crusade to stop people in business from throwing any more money away on needless, wasteful and potentially damaging marketing! Panic marketing could be anything from [...]
Brand Strategy, Marketing’s Best Friend
If you’re the one in your business wearing the marketing hat, don’t you feel sometimes that you’re the piggy in the middle? The person who ends up taking the blame for EVERYTHING… sales want more and better quality leads and the CEO wants business growth and results! And they both wanted it yesterday!! Seems like [...]
Fast pedalling and going nowhere? 6 Steps to Getting More Customers
I recently had the pleasure of working with the lovely and most talented team over at Matter Design assisting them on some re-branding work. During the design process we started to uncover some pretty big holes in the brand positioning that was affecting the whole organisation. In summary they rely on paid memberships, here’s what [...]
How one brand grew their sales by +345%
What you can learn and implement for your brand communications strategy. I want to share with you some of the secrets to getting this type of result for your brand, the secrets that are normally reserved for the big brands. So what did they do that made their advertising and marketing campaign so successful and [...]
It Ain’t What You Do It’s the Way That You Do It
‘Why on earth is this song relevant to branding and marketing my business’ I hear you ask, and if you were born in the 80’s who on earth is Bananarama? Surprisingly this song has ALOT of relevance to marketing your business and creating a successful brand… Hit play and let me explain: Now, lets take [...]
Maximise your Effectiveness: 3 Articles You Don’t Want To Miss
I want to share with you how you can better connect your business product or service with the people who need it most… why?… well, it’s what I do! Before I share my top 3 Articles, your starter kit for brand connection and marketing effectiveness, I’m going to give you a some insight into my [...]
The: Emergency – We need to plan some Marketing Pronto! plan
Okay, we’re well into the first quarter now, hands up; who still doesn’t have a marketing plan? And who has a plan, but isn’t putting it into action? AND finally all those who never have a plan they just jump in when things are a bit slow and hope for the best? Side note, only [...]
3 Questions to Position your Business as the Brand of Choice
If content is King online, then Positioning is King in the context of branding. Without a strong positioning your business bank balance will struggle as the market won’t understand how your brand is relevant to them. So what is positioning and why is it so important? Your positioning is the first step to telling people [...]
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